Case studies

When TACT Compass market entry research changed the call: a go, a no-go, and a different path.

Proof

Enter, enter differently, or do not enter

Selected sprints where the original thesis was confirmed, reshaped, or stopped, shared with client confidentiality respected.

Consumer interest was strong, while trade economics pointed to a different go-to-market path.

Tenant demand and trade catchment aligned, and the site thesis held under triangulation.

Stated demand looked viable until trade terms and shelf economics closed the path.

Three cities were on the table. Only one could carry first-wave capital on workable trade terms.